After over a decade of selling her textile crafts through local shops and craft fairs Nedra wanted a website where she could expand her business to a wider audience. She requested that the site be personal, elegant, clean, and easy to navigate around. Nedra also requested a total overhaul of the brand identity, with the only stipulation that the new logo and colours fully represented the new company name.
‘Peacock’ colour tones of purple and teal were used to create a lotus flower in a peacock feather-esque design. Once the logo was established the branding colours and font were carried through into the website design. The website itself was designed with enough open light spaces to allow Nedra’s craft products to be the focal point on every page. Nedra also requested a design for her product’s ‘care label’, which is printed and sewn onto every quilt.
Brand identity Website architecture Art direction UX/UI HTML/CSS Responsive design Print ready
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