Alexa approached me just before she immigrated to Canada. After 12 years of teaching yoga in the UK, she wanted a platform in which to run 3 main business ideas from her new home in Canada; an online yoga and fitness membership; weekend retreats; and a teacher mentoring service. Alexa wanted to retain her existing clients by starting up an online paid membership site where her clients can carry on their yoga sessions through video classes. The deadline for this project was extremely tight as Alexa wanted the site designed, built and launched before her move date as it was important to not only keep her existing clients but to also start reaching out to prospective local clients in Canada as soon as possible. Alexa asked for a strong eye-catching website that also portrayed the ethos of ‘yoga’.
The site is intuitive to use with bold calming colours, eyecatching parallax backgrounds and repeat patterns. The 3 business plans are defined clearly and clients can easily navigate around to find the information they need.
Brand identity Website architecture Art direction UX/UI HTML/CSS responsive design
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