Lilly requested for her company branding to be updated and a new website created with a fully integrated ecommerce shop. Her company has expanded hugely since her original website was created, over a decade ago, making it non-responsive and no longer fit for purpose.
Working closely with Lilly I refreshed her brand identity with a lighter brighter feel, which included recreating the logo whilst keeping the initial ‘feather’ concept. Lilly has a vast variety of products for sale, hire, and portfolio viewing, which meant that pinning down the best site architecture was crucial for an optimum customer experience. I talked Lilly through all the steps needed in order to achieve an intuitive pagination structure. The end product is a clean and clear site. Customers can find the information, or products, they are looking for very easily with a smooth shopping experience. Lilly has since received numerous customer compliments regarding the new website.
- Logo design
- Art direction
- Responsive design
- Website architecture & design
- Website build