Lilly requested for her company branding to be updated and a new website created with a fully integrated ecommerce shop. Her company has expanded hugely since her original website was created, over a decade ago, making it non-responsive and no longer fit for purpose.
Working closely with Lilly I refreshed her brand colours with a lighter brighter feel and re-created her logo whilst keeping the initial ‘feather’ concept. Lilly has a vast variety of products for sale, hire, and portfolio viewing which meant that pinning down the best architecture for the site was crucial for optimum customer experience. I talked Lilly through all the steps needed in order to achieve an intuitive pagination structure.
The end product was a clean, clear site where customers can find the information or products they are looking for very easily with a smooth shopping experience. Lilly has since received numerous customer compliments regarding the new website.
Brand identity Website architecture Art direction UX/UI HTML/CSS responsive design
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